Your role

• Sales: Maintain Daily Sales Report CH 106 and CH 104 Calling

• The structured bundled offering of Products and Services to the customer within the defined timeline Ensure quality new acquisition on SA and CA for residents/Non-Resident

• Walk-Ins, Portfolio

• Referrals(Friends/Family members/Associates)

• Attrition control

• Includes persuading the customer to continue and if required renew FDs

• Deepen by cross-selling sticky products like Demat, Bill Pay, and Advisory.

• Ensure quality of relationship while flagging.

• Should be capable of maintaining eligibility

• Regular customer contact to establish the needs of the customer and opportunities to cross-sell

• Monitor large amount movements and account closure from the deposit accounts and ensure that customer does not attrite

• Ensure that the marketing analytics list on possible attrite is called and retained Penetration of Saving Accounts on nonliability customers Propagate the benefits of not being on DNC registration list in case a non-portfolio customer opts for it Utilizing the sales resources (BDR/COEX) for optimal sales support Penetration of FD to unique customers Using Data-mine for cross-selling Sales of various Credit Cards Activation

• Pitch for enhancement of limits

• Promote active usage of credit cards: Ensure that the customer avails of an add-on card for his family members Sales of Third Party Products to the customers

• MF/Insurance/RBI Bonds

• Ensure that requisite certifications are done (NISM V-A) Sales of Asset Products Disseminating product information Activation: To ensure that all accounts savings and current accounts (non-ABM branches) opened in the month are activated as per product definition at the end of the next month.

• All such accounts to maintain more than the required AMB Activation of LTD a/cs: To ensure that all LTD accounts are activated and remain in the same state month on month.

• Maintain the list of active and inactive customers for both CA and SB and engage with the customers for balance build-up and cross-sell.

• Call customers who have not transacted and know the reasons.

• Escalate to BM / Product on any change in market situation/threat from competition due to which customers have stopped operations.

• Corporate Salary: Calling on customers who transfer their salary a/cs to other banks immediately on credit

• To ensure such customers are engaged and brought back to the bank fold

• To cross-sell loan products with other banks for which such transfer may take place c.

• To cross-sell investments to such customers by which they will tend to maintain balances Calling on Large Value Attrition: Customers who have attrited over a certain value (as defined by product) for both savings and current accounts to be called and reasons ascertained

• To impress upon customers to make them the primary bankers and ensure that all funds are retained.

• Enhancing customer wallet-size

• Ensuring that customers make them their primary bank

• Knowing where all the customer is currently banking and moving them to the Bank

• Ensuring that customer scope is done and products targeted accordingly

• Sales to family members and associates (all network) Attrition control of customers

• Includes persuading the customer to continue and if required renew FDs

• Monitor large amount movements/account closure from the deposit accounts and ensure that customer does not attrite

• Ensure that the marketing analytics list on possible attrite is called and retained

Managing Classic Portfolio:

• Manage the benchmark no. of customers in the portfolio Extend Classic benefits to customers basis identification in eligibility lists/ LTR Ensure that individual customers are grouped and the Customer To Group (CTG) Ratio is maintained on the portfolio

• By grouping them with their family members who already hold accounts with them

• By grouping them with their family members post selling liability products to the family members, if they do not have a banking relationship with us

• Ensure that optimal levels of Income generating Product Group Holding (IPH) are reached

• Ensure that within each customer group a minimum number of stipulated Income Generating products are sold

• Ensure that the Customer Group profitability is achieved Manage Band 1 and 2 customers and ensure that they are moved to Band 3 and above

• Enhance Values within each of the customer groups

• Online updation of CRMNext at every stage of customer contact on the portfolio

• Proactively raising the eligible customers to the classic portfolio within the prescribed product programme

• Ensure that all classic customers within the portfolio are contacted Usage of APT and data in CRM for effective call planning and review with BH / PBA(Pre-call planning and post-call review )

• Detailed updation of interaction to be captured in CRM, Tasks/ leads to be created, profiler to be updated on the same day of interaction.

• Achievement of income plans and other benchmarks within the portfolio: Ensure that income plans for the month and year are duly met across products Achieving portfolio level benchmarks of and IPH Income product to be sold to each group of the portfolio in the year Ensure that the benchmark sales per month are met Usage of net banking / Mobile banking, Billpay, RDFD penetration benchmark to be met CEP to be met as per cycle All customers to have valid mobile and email address D.

• Customer Service: Ensure quality customer service is delivered Recording complaints as per the specified process Resolve all complaints received (self, branch, other units) within the stipulated TATs Ensure appropriate customer communication on closures & copy of that to be filed.

• Preventive complaint management Asking for feedback from customers, who may not be complaining Promoting all direct banking channels and ensuring that the customer is utilizing the same Check back on recent customers registered to the DBC channel and give any specific help required Responsibility for opening the customer account within the TAT.

• Operations: Ensure certification of documentation required for opening and maintaining customer accounts Error-free documentation for all account opening and all customer instructions (Stop payments, FD Closure, etc)

• Maintaining Tatkal kits as per laid down process

• As a locker custodian ensures that locker allotment and all other related operations are as per the prescribed process

• Includes managing standing instructions Submission of daily e-schedule indicating the third party sales done

• Updation of CRM for the asset leads generated

• Updation of the weed-out database on the portal

• Ensure KYC norms are adhered to at all points in time

• Ensure that 5-S norms are adhered to for individuals' workstation

• Opening of accounts under smart account mode.

Compensation & benefits

The average HDFC Bank Personal Banker salary in India is INR 4.3 Lakhs per year. Their salary at HDFC Bank can range from INR 3 Lakhs to INR 6 Lakhs per year.

Benefits:

• Tuition reimbursement for on-the-job training

• Employee assistance program

• Employee referral bonus

• Health and dental plans

• Paid vacation, holidays, and bereavement leave

Candidates with:

• Sales and Influencing Skills

• Banking Product & Process Knowledge

• NRI Product and Regulatory Knowledge

• Planning and Organizing Skills

• Communication

• Knowledge of Competition & Current trends in financial Industry.