Pune-based denim brand Rawri, founded by 23-year-old friends Riya Chauhan and Sahil Hotwani, customises and revamps old denim jeans and jackets into modern pieces. The duo met in college and launched Rawri in 2025, using pop-ups and Instagram to reach customers. Bollywood actor Jackie Shroff approved their customised denim jacket and said he would wear it in an upcoming shoot.