Shares of Indian two-wheeler electric vehicle (EV) manufacturer, Ather Energy, rose nearly 4% on Friday. The stock was trading at ₹688.35 on the NSE at around 2.50 pm, up 3.85%. This came after the company announced its plans to expand into the auto insurance business through a wholly-owned subsidiary. The proposed entity will operate as a corporate agent.

Astronomer ex-HR head Kristin Cabot claimed that the company asked her to rejoin after its investigation into the Coldplay kiss cam scandal, which involved ex-CEO Andy Byron, was concluded. Cabot told the NYT that she couldn't imagine standing up as HR chief when she was a laughingstock. She instead negotiated her resignation and announced it on July 24.

360 digital marketing aligns channels, data and messaging into a unified strategy. Without integration, teams optimise in silos and inflate spend. When execution and measurement connect across touchpoints, brands gain clearer attribution, stronger customer journeys and better ROI from the same budgets.

Supply chain models fail when they prioritise cost over resilience and visibility. Lack of real-time data leads to stockouts and excess inventory. Operating models built around responsiveness, forecasting and collaboration help businesses absorb demand shocks while maintaining service levels and cash flow stability.

Indian D2C brands are shifting from launch-led growth to retention, profitability and offline expansion. Global trends show emphasis on first-party data, supply chain control and community-led engagement. Brands adapting early build resilience as acquisition costs rise and competition intensifies.

Successful marketplaces balance supply quality, demand liquidity and operational efficiency. Growth alone does not ensure profitability. Platforms that optimise seller success, logistics reliability and monetisation models achieve sustainable scale, while those chasing GMV without controls face margin erosion and churn.

Intrapreneurs drive innovation from within by building new products using existing resources. Unlike startups, they operate with organisational constraints but faster validation access. Companies that empower intrapreneurs unlock growth without external acquisitions while retaining institutional knowledge and execution speed.

Scalable startup ideas solve high-frequency problems with clear monetisation and operational leverage. In India, ideas aligned to distribution efficiency, digital access and price sensitivity scale faster. Founders who validate demand early and design for unit economics outperform those chasing novelty without a repeatable growth engine.

D2C brands improve ROAS by identifying waste across creatives, audiences and channels daily. Instead of manual optimisation, AI-led systems detect performance decay early and prescribe fixes. This reduces budget leakage, improves learning velocity and helps brands scale profitably without increasing ad spends or team size.

Ad performance drops often go unnoticed until budgets are exhausted. A detect–diagnose–prescribe–forecast framework identifies issues early, explains root causes and recommends actions before losses compound. Brands using this loop reduce reaction time and improve forecast accuracy, making ad decisions proactive rather than corrective.