Assam-based homemade food biz Desi Tesi, founded by Tilak Pandit from Motihari, Bihar, sells traditional thekua snack to customers in Delhi, Mumbai, Assam and Uttar Pradesh. Started in 2023 after a college fest stall sparked demand, the brand has served over 3,000 customers and recorded about ₹10 lakh in total revenue since inception.