Coca-Cola loses market share in India

Pravel Jain, Published on Jul 29th, 2026

Coca-Cola loses market share in India

Coca-Cola lost market share in India in the second quarter, CFO John Murphy said. This comes after the Middle East war triggered a Diet Coke shortage by disrupting aluminium can supplies, and a subsequent wave of "Diet Coke parties" further boosted demand. Coca-Cola recently increased the price of canned Diet Coke by more than 10% in India, Reuters had reported.

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