Delhi HC cancels Sadar Bazar trader's 'ZORA' trademark after ZARA objects

Garima Garg, Published on Jul 16th, 2026

Delhi HC cancels Sadar Bazar trader's 'ZORA' trademark after ZARA objects

Delhi High Court cancelled the trademark registration of 'ZORA' used by a Sadar Bazar-based fabric trader after Zara's owner challenged it. The trader argued 'ZORA' was a Hindu name meaning 'dawn' and was adopted in good faith. The court held 'ZORA' and 'ZARA' were visually similar, and the one-vowel distinction wouldn't register with persons of "average intelligence and imperfect recollection".

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