Preventive pain care startup Betterhood has raised ₹5 crore in seed funding led by Kairon Capital, with participation from angel investors such as Yogesh Kabra of XYXX and Rishubh Satiya of Plix. The startup offers products for pain care and musculoskeletal health. Betterhood plans to utilise the capital for product development, team expansion, and to boost distribution across channels.