Beer brand Bira 91's parent changed its legal name from B9 Beverages Private Limited to B9 Beverages Limited in 2023/24 in preparation for an IPO. However, this led to all states banning Bira 91's sale, demanding fresh approvals, product registrations and licences and causing ₹748-crore net loss in FY24. As losses caused salary delays, employees demanded CEO Ankur Jain's ouster.