In 2024, founders Aniket Shah, Saran S, and Ujjwal Sukheja tested an 8-minute delivery with a coffee and croissant in Bengaluru. That brown paper bag experiment became Swish, a 10-minute fresh food brand rooted in hygiene, culture, and neighbourhood kitchens. From Indiranagar expansion to a growing team, Swish shows how belief and people turn ideas into brands.