How festivals supercharge India’s quick commerce boom?
Festivals boost India’s quick commerce by 20-30% in sales, with Raksha Bandhan alone seeing Instamart orders jump 3.5x and Flipkart Minutes sweets surge 12x. Zepto doubled revenue to ₹4,454 crore last year, powered by festive demand. From bulk gifts to last-minute groceries, rapid delivery apps are becoming indispensable for families across metros and smaller cities.
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