Once valued at $6.5 billion, Snapdeal was backed by SoftBank, Alibaba and Foxconn, with around 32% market share, 25 million users and 50,000 sellers. But as Amazon committed billions to India and Flipkart intensified competition, Snapdeal’s share dropped to around 4% by early 2017, turning one of India’s biggest e-commerce success stories into a cautionary tale.