Indore-based startup BIGME, founded in 2024 by Arjit Jain and Gurman Bhatia, is disrupting India’s wellness market with plant-based transdermal patches. Offering solutions for sleep, anxiety, focus, and fitness, BIGME combines Ayurvedic extracts with modern science. Backed by actor Rohit Roy, the brand is gaining fast traction, targeting both domestic expansion and future global markets.