Jaipur friends Vidushi (21) and Nehal (23) founded Pehrin, an Indian ethnic wear brand, in April 2025 with just ₹17,000. They documented their journey on Instagram and launched affordable Pinterest-inspired kurtis. One kurti inspired by Saiyaara sold out immediately. Pehrin has dispatched over 1,200 orders and clocked around ₹12–15 lakh in revenue in six months.