After leaving his well paying job at McKinsey, Jaydeep Burman started Fassos with ₹8 lakh in savings in 2004. Overtime, he became a multi-brand virtual restaurant platform and rebranded to Rebel Foods in 2018. Today, Rebel Foods has scaled to 450 kitchens across 10 countries, serving 45 brands and 4,000 internet restaurants. It is worth ₹13700 crore.