Bombay Shaving Company CEO Shantanu Deshpande has claimed that skincare brand Minimalist will "die" in 3-5 years, adding, "I so...badly hope I'm wrong," He noted that the brand is now "orphaned" as the founders and CEO left after selling it for "₹3,000 crore". Warning of competition and eventual financial strains, he added, "The plug will be pulled at some point."