Elon Musk changed his X profile's name to 'Kekius Maximus' and his display picture to one showing him in a golden coloured armour and calling him 'Emperor Kekius Maximus'. Following this, value of the meme coin Kekius Maximus rose by 137%, according to Binance's data. He'd previously made the same change in December, when the crypto's value reportedly rose 500%.