Pulse Candy, launched at ₹1 in 2015 by DS Group, revolutionized India’s confectionery market with its tangy Kachcha Aam flavour. Capturing 19% of the ₹4,000 crore hard-candy segment, it achieved ₹750 crore in FY25, growing at 15% annually. Its unique taste, adult appeal, and wide reach have cemented its leadership and aspirations for global expansion.