Why Apple is eyeing Perplexity AI?

Why Apple is eyeing Perplexity AI?

Apple and Meta are reportedly vying to acquire Perplexity AI, a rising AI startup led by Aravind Srinivas. The move signals Apple’s rare pivot from in-house builds to acquisition. Though Perplexity denied merger talks, it acknowledged tech giants’ interest. If acquired, Perplexity could accelerate Apple’s AI push and reduce reliance on Google amid mounting antitrust scrutiny.

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