Why did ODD shares tumble more than 50% today?

Why did ODD shares tumble more than 50% today?

Oddity Tech shares plummeted over 50% after forecasting a 30% revenue decline for Q1 2026. The company blamed algorithm changes at a major advertising partner for rising costs. Jefferies downgraded the stock to Hold and slashed its price target by 72% to $18, despite Q4 revenue beating expectations.

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