Former Jet Airways CEO Sanjiv Kapoor questioned the need for 10-minute deliveries. He was replying to Zomato CEO Deepinder Goyal's X post, which stated that Zomato and Blinkit "delivered at a record pace" on New Year's Eve. Kapoor asked, "Would 30 minutes or 1 hour delivery (without so much pressure and need for speed) be the end of the world?"