India’s personal loans touched ₹8.80 lakh crore in FY2025, up 8.3% in number but 2.9% lower in value, CRIF High Mark reported. Speaking to StartupTalky, George Donchenko of Viva Money said technology, video KYC, and flexible credit are driving the digital lending boom. He added that Gen Z and self-employed borrowers now prefer smaller, short-term credit options.