Today’s B2B buyer hops across platforms before converting—from LinkedIn and podcasts to email drips and landing pages. That’s why modern demand gen strategies build omnichannel funnels designed for real user behaviour. By orchestrating consistent messaging across multiple touchpoints, brands stay top-of-mind and nurture prospects in sync with their decision journey.

A silent revolution is happening in how B2B leads are scored. Instead of relying on vague engagement signals, marketers are tapping into intent data—digital footprints showing real buying interest. From content consumption to third-party research tools, these insights power hyper-targeted campaigns that meet buyers mid-funnel and accelerate deal closures.

In the evolving B2B landscape, it's no longer about generating a flood of leads—it's about knowing which ones matter. Teams are shifting from surface-level metrics like impressions to high-impact indicators such as MQL-to-SQL ratio, opportunity conversion rate, and customer lifetime value. These performance signals help prioritise leads with real intent, streamline funnel efficiency.

Bengaluru-based F&B startup Nuvie has raised around ₹3.8 cr in pre-seed funding led by PedalStart. The funds will support product innovation, brand building, and expansion. This marks Nuvie’s first external fundraise since its inception last year. The brand has seen rapid traction and plans to reach ₹10 cr ARR by 2025 with new launches like protein shakes and 'Proffee'.

IPO-bound e-commerce startup Meesho is set to pay $288 million, or ₹2,478 crore, in taxes to move its headquarters out from the US' Delaware to India, Moneycontrol reported. Earlier, the National Company Law Tribunal approved Meesho's request to move its headquarters back to India. This is one of the final steps before it proceeds to file preliminary documents with SEBI.

AI-driven analytics tools are being used to monitor marketing KPIs (key performance indicators) around the clock. Unlike static dashboards, these platforms learn user intent and adapt the reports accordingly. The systems aim to surface performance issues before they escalate and offer predictive insights without manual tracking or configuration.

Marketers in India are increasingly favouring YouTube creators, short-form video and connected TV to engage audiences. With IPL content and regional influencers at the core, brands like BigBasket are leveraging digital platforms to drive emotional connection and actionability. Experts unpack the broader shift away from traditional ad channels towards data-driven, creator-powered strategies.

Some new analytics platforms require no prior experience in business analysis or data science. These systems come with pre-built diagnosis capabilities and curated metrics, allowing users to explore marketing KPIs in natural language. The reports adapt to user queries, removing the need for dashboard building or metric selection.

AI-led platforms are now helping CXOs and marketing heads reduce reliance on BI teams by auto-generating insights. These tools can learn user preferences and business goals over time to improve report relevance. Users can enter goals like “reduce CAC” or “increase AOV” and receive tailored performance analysis from multiple data sources.

PM Narendra Modi while addressing the India–Cyprus Business Roundtable Meeting said, "Today, 50% of the world’s digital transactions take place in India through Unified Payments Interface (UPI)." He added, "Many countries, like France, are associated with it (UPI). Talks are going on to include Cyprus in this, and I welcome it." PM Modi arrived in Cyprus on Sunday.